Description: This is a discussion on marketing systems. It discusses how the basic job of an agent differs among organization. It also highlights different types of agents, such as career, PPGA, Broker and Direct Mail. And it discusses many aspects of productivity. From Record of Society of Actuaries, Vol. 5, No. 1.

Description: This article discusses Promotional Cards, how they have become an integral part of so many direct mail marketing programs, and how new technology offers new options for these cards.

Description: This literature guide focuses on individual life insurance distribution, with an emphasis on marketing operations which use the agency distribution system - although much of the material is applicable to direct response marketing.

Description: Task Force report on life insurance company sales illustration practices from the perspective of the consumer. The study analyzes how well current illustration practices serve their primary functions of: 1. showing the consumer their policy values and premium payments over time, and 2. projecting best estimates of future performance and providing cost and performance comparisons with other policies.

Description: As technology continues to advance and consumers' preferences constantly change, the need for insurance to be sold at more competitive prices has become apparent, forcing the Broker channel to adjust its business model and also creating a new opportunity for the Direct-to-Consumer channel. The presenter will examine how various channels have co-existed in the past, and evaluate how they will evolve and co-exist in the future. The discussion will also include an analysis of a channel strategy to optimize results for the growth of a company. Presenters will include representative from the following distribution channels

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: The article summarizes the results of the 2022 U.S. and Canadian Life Reinsurance Survey, for both Individual Life and Group Life business, conducted by the Reinsurance Section of the Society of Actuaries.

Description: A discussion of what life insurance distribution systems might look like in 1990- from the perspective of 1980- under a high inflation scenario. Included the following topics: I. Traditional agency distribution systems 1a. Which systems will survive the 1980s 1b. Anticipated changes in the traditional systems 2. New agency distribution systems 3. Direct response marketing 4. New methods of selling insurance

Description: This is an article about baby boomers and marketing communication. From News Direct, May 2006, Number 53.

Description: Behavioral science reveals that consumers tend to assess risk emotionally, through perceptions rather than calculations. So, will COVID-19 change risk perceptions in the long term -- and similarly increase life insurance sales? Insurers should take nothing for granted